Persuasion Shift #92 – When Selling Limit the Options
Did you know that the average American makes about 70 choices in a typical day? (Sheena Iyengar Ted Talk; Columbia Business)
Humans have a hard time making decisions if they have too many options.
While many people respond to several choices in the beginning – it hinders the ability to make a decision and hit the buy button. Most of us think that choice is a good thing, yet we get overwhelmed when there are too many choices to make.
People will either delay making the decision, or make a choice that then makes them less satisfied.
So what does this mean for us as business owners?
When creating an offer – you don’t want a lot of options. If it’s your first time – maybe you give them one choice.
Otherwise, you could offer 3 options – which you will see frequently. Silver, Gold, Platinum. DIY, Group, VIP.
What options do you offer?
Need help with your creating an Irresistible Offer and Selling More?
Set up a time to chat – and we’ll see if you’re a fit.
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