Persuasion Shift #1 – Persuasion is NOT Manipulation
Persuasion is aligning your product or service with your ideal buyers.
The difference between persuasion and manipulation is often around intent.
If you’re persuading – you’re helping. If you truly believe that your product or service can transform someone’s life – of course you need to show them.
Manipulation is about coercion, control and is self-centered. You want the sale EVEN IF it’s not the best option for the customer.
Persuasion is about serving your audience.
It’s strategies, tools and a knowledge of how to present facts that show people why your solution is the best.
If you know that your offers are transformative and you’re the best kept secret – you must work on your persuasion skills.