The Email List Gameplan
I diagnose where your marketing emails are silently breaking, walk you through the strategic thinking behind what needs to change, and give you a clear 30-day plan to get your list performing again.
Book Your Gameplan Session →I only take a couple of these per week. Book when you're ready and the calendar will show what's available.
Inside your Email List Gameplan
- Deliverability issues affecting spam and low opens
- Setup problems that need attention
- Segmentation, tagging, or sending rhythm issues
- What's blocking engagement and conversions
No templates. No generic advice. This is clarity, not implementation.
- What your sending strategy should look like
- Warming, frequency, and cadence considerations
- List structure, segments, and content approach
- High-level decisions to make before you fix anything
The session is about helping you see what's actually happening, and why.
- What to fix first, second, third
- What to stop doing immediately
- How to prioritize your fixes
- The priorities that will pull you out of spam or promo
You consult the plan. The plan does the heavy lifting.
Clear answers. A concrete plan.
Two options. Same session.
Email List Gameplan
Live session via Zoom with full recording
One-time payment
What to know before you book
During the session, I work live while documenting my thinking, questions, and recommendations in real time. You get the full replay.
No. This session is strategic. I identify the problems and give you the thinking behind the fixes. Implementation is not included.
If you want implementation support, that's what Email SOS is for.
No. You get the what and the why, not the how. This is how you get clarity without the overwhelm of trying to implement everything at once.
If it makes sense to work together further, I'll invite you to look at the next step. If not, I won't.
If you do join a program afterward, your full $250 Gameplan payment is credited toward it.
No. You don't need a huge list, and you don't need to be consistent yet. You just need data (even imperfect data) so we can see what's actually going on.
What to bring to the session
To diagnose accurately, I'll need a few things before we meet. You'll provide these when you book.
Your email data
- Your sending domain (e.g., yourdomain.com)
- Recent metrics: open rate, CTR, reply rate, bounce rate, spam rate
- Your last 3 marketing emails
- Number of subscribers and segments or tags in use
- How often you email and what you typically send
- Your goal for your list and any specific concerns
Even imperfect data is fine. The goal is enough to see patterns.
What this session covers
- Deliverability and inbox placement analysis
- Sending strategy, frequency, and cadence
- List structure, segmentation, and engagement
- Messaging alignment and conversion gaps
- Prioritized 30-day action plan
This session does not cover email copywriting, campaign builds, or technical implementation. Those are covered in Email SOS.
Tired of guessing why your emails aren't performing?
This session will show you exactly where to look, and give you a clear plan to fix it.
Book Your Email List GameplanI take a couple of these per month. Check the calendar for current availability.