by admin | Nov 25, 2021 | Persuasion
Persuasion Shift #92 – When Selling Limit the Options Did you know that the average American makes about 70 choices in a typical day? (Sheena Iyengar Ted Talk; Columbia Business) Humans have a hard time making decisions if they have too many options. While...
by admin | Nov 24, 2021 | Persuasion
Persuasion Shift #27: The Focusing Effect For a sales page, the focusing effect can have a profound impact. Basically, the Focusing Effect is when a person focuses only on the most prevalent aspect or the most recent aspect of something – while...
by admin | Nov 23, 2021 | Persuasion
Persuasion Shift #1 – Persuasion is NOT Manipulation Persuasion is aligning your product or service with your ideal buyers. The difference between persuasion and manipulation is often around intent. If you’re persuading – you’re helping....
